Are you looking for high-quality, sustainable products made right here in Australia? Look no further! Our range of goods is not only locally made, but if decorated are printed using renewable energy and packaged in compostable and recyclable materials. By choosing these products, you’re not only supporting small Australian businesses, but also doing your part for the planet. So why wait?
Australian Made Promotional products are a great way to increase brand awareness and loyalty. There are a lot of great Australian-made options to choose from. Perhaps you could consider looking into promotional products like tea bags, beverages, wooden cheeseboards, drink coasters, drink bottles, signage, hand flags, stickers key tags, rulers and much more. tote bags, or even locally-made snacks and treats? These are all practical and thoughtful options that are sure to make a lasting impression on your customers or clients.
Promotional Power Bank Chargers that keep your mobile devices fully charged are essential in today’s fast-paced world. Whether you’re working remotely, travelling, or just out and about, having a reliable power source for your smartphone and other gadgets is crucial. That’s power bank chargers come in. They offer a convenient way to keep your devices powered up on the go.
Our chargers are designed to be compact and portable, making them easy to carry in your pocket, purse, or backpack. They come in a variety of styles and colors, so you can choose one that matches your personal style. But aside from their stylish looks, these chargers offer a host of benefits that make them a must-have accessory for any tech-savvy individual.
First and foremost, promotional power bank chargers provide a reliable power source for your mobile devices. You no longer have to worry about running out of battery life when you’re on the go – simply plug in your phone or tablet and let the charger do the rest. This is especially useful for those who travel frequently or work remotely, as it allows you to stay connected and productive even when you’re away from a power outlet.
Branded Promotional Socks are a great way to get your brand out there and increase brand awareness. They are a useful and affordable promotional item that people can actually use. Plus, socks are something that everyone wears, so they have a broad appeal.
There are many different styles of promotional socks available, including crew socks, ankle socks, athletic socks, dress socks, and more. You can choose a style that best fits your brand and target audience.
You can customize promotional socks with your company’s logo, colors, and branding. This allows you to create a unique and memorable promotional item that people won’t forget.
Promotional socks are great for all kinds of businesses, but they are especially popular among sports teams, schools, and fitness brands. They are also a great option for companies that want to promote a fun and casual image.
COVID-19: How much protection do face masks offer?
Get answers to your questions about face masks, including how to use them properly. Can face masks help slow the spread of the coronavirus (SARS-CoV-2) that causes COVID-19? Yes, face masks combined with other preventive measures, such as frequent hand-washing and social distancing, help slow the spread of the virus.
So why weren’t face masks recommended at the start of the pandemic? At that time, experts didn’t know the extent to which people with COVID-19 could spread the virus before symptoms appeared. Nor was it known that some people have COVID-19but don’t have any symptoms. Both groups can unknowingly spread the virus to others.
These discoveries led public health groups to do an about-face on face masks. The World Health Organization and the U.S. Centers for Disease Control and Prevention (CDC) now include face masks in their recommendations for slowing the spread of the virus. The CDC recommends cloth face masks for the public and not the surgical and N95 masks needed by health care providers.
How do the different types of masks work?
Also called a medical mask, a surgical mask is a loose-fitting disposable mask that protects the wearer’s nose and mouth from contact with droplets, splashes and sprays that may contain germs. A surgical mask also filters out large particles in the air. Surgical masks may protect others by reducing exposure to the saliva and respiratory secretions of the mask wearer.
At this time, the U.S. Food and Drug Administration has not approved any type of surgical mask specifically for protection against the coronavirus, but these masks may provide some protection when N95 masks are not available.
Actually a type of respirator, an N95 mask offers more protection than a surgical mask does because it can filter out both large and small particles when the wearer inhales. As the name indicates, the mask is designed to block 95% of very small particles. Some N95 masks have valves that make them easier to breathe through. With this type of mask, unfiltered air is released when the wearer exhales.
Health care providers must be trained and pass a fit test to confirm a proper seal before using an N95 respirator in the workplace. Like surgical masks, N95 masks are intended to be disposable. However, researchers are testing ways to disinfect N95 masks so they can be reused.
Some N95 masks, and even some cloth masks, have one-way valves that make them easier to breathe through. But because the valve releases unfiltered air when the wearer breathes out, this type of mask doesn’t prevent the wearer from spreading the virus. For this reason, some places have banned them.
A cloth mask is intended to trap droplets that are released when the wearer talks, coughs or sneezes. Asking everyone to wear cloth masks can help reduce the spread of the virus by people who have COVID-19 but don’t realize it.
Cloth face coverings are most likely to reduce the spread of the COVID-19 virus when they are widely used by people in public settings. And countries that required face masks, testing, isolation and social distancing early in the pandemic have successfully slowed the spread of the virus.
While surgical and N95 masks may be in short supply and should be reserved for health care providers, cloth face coverings and masks are easy to find or make, and can be washed and reused.
Masks can be made from common materials, such as sheets made of tightly woven cotton. Instructions are easy to find online. Cloth masks should include multiple layers of fabric. The CDCwebsite even includes directions for no-sew masks made from bandannas and T-shirts.
How to wear a cloth face mask
The CDC recommends that you wear a cloth face mask when you’re around people who don’t live with you and in public settings when social distancing is difficult.
Here are a few pointers for putting on and taking off a cloth mask:
Wash or sanitize your hands before and after putting on and taking off your mask.
Place your mask over your mouth and nose.
Tie it behind your head or use ear loops and make sure it’s snug.
Don’t touch your mask while wearing it.
If you accidentally touch your mask, wash or sanitize your hands.
If your mask becomes wet or dirty, switch to a clean one. Put the used mask in a sealable bag until you can wash it.
Remove the mask by untying it or lifting off the ear loops without touching the front of the mask or your face.
Wash your hands immediately after removing your mask.
Regularly wash your mask with soap and water by hand or in the washing machine. It’s fine to launder it with other clothes.
And, here are a few face mask precautions:
Don’t put masks on anyone who has trouble breathing, or is unconscious or otherwise unable to remove the mask without help.
Don’t put masks on children under 2 years of age.
Don’t use face masks as a substitute for social distancing.
Tips for adjusting to a face mask
It can be challenging to get used to wearing a face mask. Here are some tips for making the transition:
Start slow. Wear your mask at home for a short time, such as while watching television. Then wear it during a short walk. Slowly increase the time until you feel more comfortable.
Find your fit. If your mask isn’t comfortable or is too difficult to breathe through, consider other options. Masks come in a variety of styles and sizes.
Tie one on. Instead of a face mask, try a scarf or bandanna to cover your nose and mouth.
If these tips don’t help or you have concerns about wearing a mask, talk with your doctor about how to protect yourself and others during the pandemic.
What is Coronavirus?
Coronaviruses are a large family of viruses which may cause illness in animals or humans. Coronavirus (COVID-19) is a new virus that can cause an infection in people, including a severe respiratory illness. The most recently discovered coronavirus causes coronavirus disease COVID-19.
How is the infection spread?
COVID-19 spreads through close contact with an infected person; mostly face-to-face or within a household. It cannot jump across a room or be carried for long distances in the air so we should all go about our lives as normal.
Close contact means greater than 15 minutes face-to-face or the sharing of a closed space for more than two hours with a confirmed case. A close contact could include any person meeting any of the following criteria:
living in the same household or household-like setting (for example, a boarding school or hostel)
direct contact with the body fluids or laboratory specimens of a confirmed case
a person who spent two hours or longer in the same room
face-to-face contact for more than 15 minutes with the case in any other setting not listed above?
Can the virus be transmitted in a package or parcel?
The likelihood of this occuring is extremely low. The coronavirus has “some environmental longevity (hours to days) depending on temperature, surface conditions, time and humidity,” Caravanos said. But as the World Health Organization explains, “it is very unlikely that the virus will persist on a surface after it has been moved, travelled, and exposed to different conditions and temperatures.”
How can I reduce the chance of being infected?
Ten ways to reduce your risk of coronavirus
Wash hands often with soap and running water, for at least 20 seconds. Dry with paper towel or hand dryer.
Try not to touch your eyes, nose or mouth.
Cover your nose and mouth with a tissue when you cough or sneeze. If you don’t have a tissue cough or sneeze into your upper sleeve or elbow.
Isolate yourself at home if you feel sick. If you take medication ensure you have adequate supplies.
Phone your GP first if you need medical attention. They will tell you what to do.
Continue healthy habits: exercise, drink water, get plenty of sleep, and now is the time to quit smoking.
Don’t wear a face mask if you are well.
Buy an alcohol-based hand sanitiser with over 60 per cent alcohol.
Get the flu shot (available April).
Remember- shaking hands is optional!
Who needs to isolate?
Specific requirements are in place for people who have returned from a country or region that is at high or moderate risk for COVID-19, or think may they have been in close contact with a confirmed case of coronavirus.
Do I need to wear a face mask?
You do not need to wear a mask if you are healthy. While the use of masks can help to prevent transmission of disease from infected patients to others, masks are not currently recommended for use by healthy members of the public for the prevention of infections like coronavirus.
What should I do if I believe I am at risk?
If you become unwell and think you may have symptoms of coronavirus, seek medical attention.
Call ahead of time to book an appointment. Tell your doctor about your symptoms, travel history and any recent close contact with someone who has coronavirus.
If you must leave home to see your doctor, wear a surgical mask (if you have one) to protect others.
Coronavirus Health Information Line: Please call 1800 020 080 if you are seeking information on novel coronavirus. The line operates 24 hours a day, seven days a week.
Fabulous Folding Advertising Fans are a popular choice for branding and special event giveaways.
Folding hand fans have been around for centuries and have been used for both practical and decorative purposes. In recent years, they have also become popular items for advertising. And what better way to grab attention than with colourful, eye-catching designs?
Colourful folding hand fans are a unique and low-cost way to promote your brand or message. They are portable, easy to distribute, and can be customized to fit any design or message. Whether you are promoting your business, an event, or a cause, colourful folding hand fans can help you get your message out to a wide audience.
One of the great things about colourful folding hand fans is the variety of designs available. From bold and bright to subtle and understated, there is a design to suit every taste and style. You can choose from a range of colours, patterns, and materials, including paper, fabric, and bamboo. You can also add your own logo, text, or image to make your folding hand fans truly unique.
Another advantage of colourful folding hand fans is their versatility. They can be used for a variety of purposes.
Bongo custom makes a number of different styles of fans in this category. Plastic handle paper fans or bamboo handle paper fans are economical and available with full color printing. Fabric printed fans are also available.
Promotional Product Branding conjures up a very common question. “How is my logo or brand applied to a promotional item?” This is referring to decoration methods – which are the ways that your brand or promotional message gets printed onto an item, like a pen, a shirt or a USB.
Each decoration method is different and produces different results, so here is our guide to the different decoration methods used to brand promotional products to help you make the right decision.
PAD PRINT – Pad printing is where a silicone stamp is used to print your logo into smaller or difficult surfaces. It produces great results however; you can only print solid colours without gradients or fades. The most common items include pens, golf balls, stress balls, drink bottles, USBs and highlighters.
DIRECT DIGITAL PRINT – Direct Digital Printing is a new process which involves your artwork being printed directly onto the surface of your item using specialist inkjet printers, and the ink immediately adheres to it. This offers the flexibility to print on areas of any size and with any colour, including fades and gradients, producing vibrant results. This versatility means it’s used on a wide range of products, from notebooks and tech items, to mouse pads.
ROTARY Attachment for DIRECT DIGITAL PRINTER
For wider and more rounder surfaces with a large print area, such as a drink bottle or a travel mug, you require a rotary attachment for your printer. It is similar to pad print, however, has the scope for a larger image.
SANDBLASTING (or etching or sand-carving) is used to decorate metals, glass, crystal and wood. The process masks off the area you don’t want to be decorated and using a grit under high pressure blasts away the surface of the material. It is a permanent process and can be left “natural” or have a solid paint colour applied.
LASER ENGRAVING – as the name implies, this involves using a laser beam, instead of inks or tools, to etch a design onto a relatively small area. It looks sophisticated and subtle, which is why it’s often seen on keyrings and premium pens, wine glasses and clocks.
EMBOSSING AND DEBOSSING is the use of a hot metal plate to impress an image that raises it against the background, while debossing is using the hot metal plate to recess the image so that your brand is sunken into the surface. Depending on the material Rotary Engraving can be used instead of debossing. This works best with a softer material such as leather or pleather, which is why it’s commonly used on leather clothing and patches; however, it can be also used on letterheads and books too.
FOIL DEBOSS INFILL – the debossing process, gold or silver foil is added to the hot metal plate and pressed into the item’s surface so that both the image and foil is indented into it, making the branding really pop. It’s also used for softer surfaces such as leathers.
SCREEN PRINTING – of the most commonly used decorative methods, screen printing is where a frame is fitted around the item with a screen and stencil overlay. From there, ink is passed through to brand the surface and then dried by heat. It’s used for a wide range of typically branded items such as apparel and clothing, ribbon, umbrellas, bags, lanyards and other material items.
SUBLIMATION – is a process which involves printing onto sheets of transfer paper and then transferring it to another machine which heat-presses the transfer paper image into the material. It is suited to different sized areas and artwork with gradient colours, digital images and repeat print patterns, which is why it’s commonly used on clothing, stubby holders, neoprene items and fabrics that can withstand high temperatures.
DIGITAL OR PLASTISOL TRANSFER – Transfers are screen printed designs that are printed onto a special heat transfer release paper instead of directly on the softer material. This paper is then applied to the item with heat and pressure. Mainly used on apparel items such as caps, bags and squishable toys, this method is particularly good at getting around difficult gradients and uneven surfaces.
Branding is very important for all businesses today as it differentiates your products and allows customers to build a relationship with you.
To have a successful brand, your target audience must see it. The placement of your name or logo on a promotional item is a great way to raise brand awareness and can be included on almost any type of marketing item.
With healthy lifestyle and fitness becoming increasingly more popular – here are some promotional product ideas for the next marathon or sporting event. These giveaways offer incredible advertising for your race and influence more people to sign up. I spoke with a few of our avid runners and they helped come up with these promotional items to use before, during and after the race.the top item for any race.
T-shirts – The t-shirt acts as a billboard, proudly worn by participants of your race for years to come. Make sure your logo is one to be remembered and if you have future events, be sure they are mentioned/advertised.
Headband and Bandannas – a product that many people do not remember to bring and many need because who wants sweat in their eyes. Runners will be sure to wear your headband when preparing for your next race and while doing so spread the awareness of your event.
Bottled Water– staying hydrated is crucial for any race. You could also put a coupon on the label and encourage racers to remove and keep the label for a future discount. Participants will be thirsty so make sure you have your own branded bottled water (have recycling bins on hand).
Water bottle– every athlete needs a reusable water bottle to stay hydrated and it is another great billboard for your race’s brand.
Cooling Towels– keep your competitors cool and dry while giving them a product that lasts.
Sunscreen– The sun is going to be scorching down on the runners, so make sure they lather up with sunscreen. Otherwise they will be sore AND burnt and no one wants that.
First Aid Kits– the participants are going to have injuries, but most of them will be minimal. A small first aid kit is the perfect gift after the race for any cuts, scrapes or blisters.
Ear buds – what athlete doesn’t identify with Rocky Balboa and listen to Eye of the Tiger to persevere through a challenging run? Why not give out a set of earbuds? They will be thankful and it is another item that will stick with the participant.
Armbands– to keep with technology items many smartphones have apps that are capable of keeping track of race times and distance while also acting as an iPod which makes an armband a great giveaway.
Sunglasses– the sun will be out in full force so make sure their eyes are protected. They will be sure to reuse them especially in all of the fun colors we offer.
Drawstring Bags – you need to put your giveaways in something. These bags are great for carrying gym clothes and other personal items.
Targeting Commuters with Promotional Products is a sure way to have your brand noticed. You’d be surprised to find out that the average daily commute for workers in the Melbourne and Sydney stands at a whopping 1 hour and 38 minutes, crazy, isn’t it? But it does open a big opportunity if you’re trying to get your brand seen! Commuters need useful items that will make their journey a little less awful and their day start and end a little easier.
If you’re trying to target professionals on their daily commute, here are out top items which we think will be perfect promotional products to consider:
Travel Mugs – If you’re setting off at the crack of dawn, caffeine is a must! Gift them a branded travel mug with insulation that will keep their cuppa warm on their journey.
Phone Chargers – here’s nothing worse than being cut off during an important pre-work or post-work call. Gift professionals an in-car phone charger so they can stay connected (but only on hands free of course!).
Power Banks – If they’re on public transport, a branded power bank is also a useful item that they can use every day to stop their charge running low!
Car Shades – There’s nothing shady about gifting a car shade with your branding on to help stay cool on their commute! They’re just one of those items that people will use again and again, with the added benefit that people driving by will also see the brand name too!
Scrapers – As the nights draw in, and the temperature drops, it can be hard to stay on the move when driving! Gift them a branded ice scraper so that they can keep their windscreen super clear and drive safely during the winter months!
Umbrellas – There’s nothing worse than arriving at work for meetings in a bedraggled state! Make sure they keep dry with a branded luxury umbrella!
Earphones – Research has shown that plugging in, listening to a few tunes and zoning out on your commute is good for your mental health! Help your customers relax and stay top of mind with branded earphones.
Laptop Bags – Help your customers keep their laptop on one piece with a fully padded, protective and stylish branded laptop case.
Tablet Holders – Do you think your customers prefer tablets? Gift them a cool and modern tablet case with your logo on and get them carrying your logo every single day.
Hand Sanitisers – We all know that commuting can be a dirty business! Help your professionals stay healthy by giving them a branded sanitizer so they can keep germs at bay.
Make Your Brand Stand Out with the right images. Here are 6 Logo Designs Tips to Help Your Brand Stand Out
Color can make or break your design
Arguably the most important aspect of your logo will be the color scheme that you choose. A good logo is versatile and there is no one correct color scheme to choose from.
If you choose grayscale, it can have as much impact as it would with a palette scheme. You just need to ensure that the colors you choose complement one another and grab your target audience’s attention. Ikea is a great example of this because the yellow and blue color scheme complement each other, and the logo is easily recognizable worldwide.
Know your audience
Remember the brands that were mentioned in the beginning? They’re not all in the same industry, and each company may have different targets. Some brands have similar audiences because they provide a service that anyone can use, but others are highly specific in who they target.
A classic brand that knows its target audience is Disney. Disney’s target audience is children and families and their cursive, playful logo has stood the test of time. Before you start designing a logo, you should thoroughly research who your demographic is.
Don’t overcomplicate things
One of the worst things you can do to a logo is have the consumer focus on it too much.
Microsoft Windows is worth $63 billion, and the logo consists of four small squares that make up a window, proving that less is more. Sure, allow your creativity to run free, but keeping things simple and to the point is sometimes all you need. The key to logo design is brand association, not a flashy concept.
Originality is key
A mistake many people make with their logo is ripping off designs of other companies and trying to make it their own.
Not only can this be considered a failed attempt at plagiarism, but it can bring more attention to the original brand. Chanel’s double C has been duplicated a hundred times over but still stands the test of time as one of the most sought-after brands in fashion. It’s important to study your needs and come up with a design that will represent your website or product.
Consider negative space
The use of negative space in your logo should be subtle, but that’s what makes it unique. Negative space is the space around and between the subjects of an image. Negative space is most noticeable when the space around a subject forms a shape.
For example, The FedEx logo has an arrow shaped out of the negative space in between the capital “E” and lowercase “x.” The best part of negative space is that it creates itself. All you need to do is be creative and shape your logo in a way that gives it a new dimension.
Understand its meaning
There’s often a story or a hidden meaning behind a brand’s logo. Just like the hidden arrow in FedEx, signaling deliveries, or the bitten apple in the Apple logo representing a missing byte, there’s always a story being told.
So, make sure you’re creating a logo that’s not only aesthetically pleasing, but meaningful too.
Laser Engraving is a Subtractive Manufacturing method, that uses a laser beam to change the surface of an object. This process is mostly used to create images on the material, that may be seen at eye level.
There are dozens of materials just waiting to be laser engraved or laser cut with a laser engraving machine. What materials can be cut with a laser, and why is laser-engraving the best method?
Granite and Marble – When laser engraving on granite, the surface of the polished stone is removed by the laser beam resulting in high quality artwork. High resolution photos can be etched with a high power laser and produce stunning results.
Brick and Stone – High power laser beam turns the porous clay material of brick into hardened glass, resulting in a permanent and attractive marking that does not change the integrity of the brick. Fundraising bricks are a high profit opportunity.
Wood – All types of wood including pine, oak, mahogany, maple and other exotic hardwoods can be laser engraved and cut. As all wood has its own unique qualities, each will produce a different yet unique outcome.
Glass – When laser etching glass, the end result is often a look of quality and class. Laser etching glass or crystal leaves a frosty mark on the surface that stands out, yet is smooth to the touch.
Acrylic – Laser engraving the surface of acrylic produces a white contrast against the clear material. As acrylic engraves and cuts very easily, it’s a very popular among laser machine users.
Metal – Many bare metals can be engraved with lasers when a marking compound is used. Certain types of metals like aluminum, brass and chrome can be marked without the use of a metal marking compound.
Paper and Cardboard – Laser engraving paper and cardboard is becoming popular, because it’s a cheap material. Laser cut paper to create delicate stationary and invitations and create lightweight 3D products with cardboard.
Fabric – Laser engraving fabrics and textiles such as leather, denim and micro suede produces unique effects. Many types of fabric can also be easily cut, leaving you with a sealed, non-fraying edge of material.
Leather – Easy to both cut and engrave, leather is a high end material and can be used to create custom items as corporate gifts. With many colors of leather available, the possibilities are endless.
There’s no denying how effective promotional products can be for businesses at trade shows – and it doesn’t matter what industry you’re in either. Why? Because the products are designed to get your name and branding in front of people, to help them remember you when they’re in need of your product or service.
Nowadays there is such a wide range of promotional products available to give out at trade shows, so you’ll be able to find something that suits your target audience and your budget.
Let’s start with the classics…
The most obvious choice of promo product for a trade show would be pens. Because, let’s face it, everybody needs a pen. It’s small enough that anybody can grab one; they don’t even need a bag for it – they can just pop it in their pocket, if needs be.
One thing to remember when giving away pens is that it shouldn’t feel too cheap – while we all need pens, nobody wants a cheap one. But don’t worry… this doesn’t mean you’re going to have pay through the nose for every promotional pen you give away. You can actually buy great quality pens at a really affordable price.
Another option that’s small enough to fit in a pocket would be USBs/FlashDrives. It might not be something that’s used everyday by the person you give it to, but it’s highly likely to be sat on their desk at work, just in case they need one. Which means when they’re racking their brains trying to think of who to help with their problem, they’ll spot the USB and get in touch.
Another classic option is mugs – but gone are the days of only being able to choose a bog-standard mug… you can now pick from a wide range of styles so you’ll be able to find something out there that suits your target audience and helps to make you stand out.
Then you have options that are more likely to be used out and about, increasing your brand awareness even further. This includes things like bags, lanyards, umbrellas, oyster card holders, sports bottles, and keyrings.
If you know you’re going to have a stall at a trade show during the wet, winter months, umbrellas are a great option. Think about it… how many times have you left the house and completely forgotten your umbrella, only to get caught in a downpour? Now imagine if you were given a free umbrella at a trade show..? You’d be more likely to remember that company, wouldn’t you?
So not only are you in their mind, when that person uses the umbrella, they’re going to cross the path of potentially hundreds of people in a day. And if the it stands out for all the right reasons, you’ll be in the minds of that see it – all for the cost of an umbrella!
The same goes for oyster card holders – it’s something practical that they’ll potentially use every day, so they’re reminded of your company on a daily basis, it fits in their pocket, and it will be seen by plenty of other people during their commute.
You can even look at watches as a possible option too. These are fantastic at really making sure your business stays at the forefront of your prospects mind. After all, how many companies do you know that give away a free watch at trade shows?
It’s a great way to make sure you stand out amongst all of the other stands there that day… and you’ll become a name that people see on a regular basis as they check the time. So to the end user, it’s an incredibly luxurious product to be given for free by a company that doesn’t really know them but for you, it’s an incredibly cost-effective way to increase your brand awareness on a wider scale – especially if you buy in bulk, as this really keeps the costs down.
And if you want to make sure everyone in the office is reminded of you on a regular basis, you can go for more practical items such as coasters, computer mice, mouse mats, folders, or even clocks!
There really is a great range of promotional products available nowadays, so if you’re struggling to decide which option works best for you, start thinking about what your target audience are most likely to use and what’s going to make you stand out.
Items such as USBs, umbrellas, and watches are great because they’re incredibly cost-effective items that are practical for the end user – plus they’re unlikely to be given out by other people at the trade show. Just because most people stick to pens, lanyards, and mugs doesn’t mean you have to!
Melisa Greenfield, October 2016
Melisa Greenfield is an experienced copywriter who’s been working in the promotional industry for 2 years, helping to promote the benefits of using promotional products to increase brand awareness.
Summer season is synonymous with vacations, fishing trips, bar-be-cues, beaches, swimming and general outdoor activities. It is the end of school term and the beginning of a fun-filled time; for being out in the sun and enjoying the radiance of the weather. Summer is the time of the year that everybody loves and cherishes to be together with family and friends. It is also a good time for the marketers to take advantage and make their place in the minds of their existing and prospective customers. There is a volley of promo product ideas by way of which promoters can satisfy and thank their customers during the hot season.
Apparel ideas – For those long sunny days at the beach or playing volleyball or football match, present your customers with baseball caps and sun visors with your company logo and message. Cool colored t-shirts would be ideal for golf fans.
Picnic ideas – You can gift your customer picnic coolers and blankets for a perfect day out in the summer sun. For those backyard barbecue parties, you can offer customized barbecue gear or accessories.
Outdoor ideas – Some fun ideas for enjoying outdoor sports could be flying discs, boomerangs, kites. For those beach parties, you can offer beach bags, towels or robes. Other good ideas would be suntan and sun-protection lotions, sunglasses and water bottles for a great sunny day.
Skin protection ideas – Lip balms and high SPF lotions are perfect ideas for protection against the sun. Moisturizing sprays throwing a refreshing mist work well to cool off the heat. Add your company logo to these products and your customers will be reminded of you during their repeated use o beat the harsh sun. Portable, mini hand fans are also a practical promo item for the season, especially it would combine well with the spray bottles.
Sunglasses are a useful promo product which your customer will appreciate during this weather; however, there is a compromise on the imprint space you get to advertise your logo or message. You can achieve your promotional objective by complimenting sunglasses with a cover, clip or holder with your logo imprint on it.
Golfing ideas – For your golfer amateurs and professionals, you can choose from a range of products; from t-shirts to golf balls to wooden tees, golf towels to golf organizers; you will successfully win over the hearts of golf lovers.
Kids’ ideas – You can make your kid customers happy by giving away fling rings, flyers, beach ball or even beach toys.
Gift bags – you can even choose to make gift bags. An example would be one for the beach; including a beach blanket, beach mat, sunglasses and sun protection. Ensure that the bag and all the inclusions come with your logo and carry your business message. Another idea is to offer a wellness and health gift bag which comprises of first aid items, facial tissues, anti-bacterial moist wipes and plasters; to carry for the outdoor activities.
Be proactive and think out of the box to come with some unique ideas to appeal to your customers and stand out from the competition. The summer season is full of opportunities which you can exploit to your best advantage. All you need is to be creative and spend time to think what your customers would appreciate most.
Julius Rosen has been involved as a direct import specialist with the business gift, premium and advertising specialty industry for over 30 years.
25 Insane (But True) Facts About Promotional Products
If you’re in the business of finding promotional products, you know the impact they can have on an organisation’s marketing efforts. But do you know these fun facts about promotional products?
Eight in 10 consumers own between one and 10 promotional products.
Fifty-three percent of these people use a promotional product at least once a week.
Six in 10 of them keep promotional products for up to two years.
Only one in five people will trash an unwanted promotional product.
Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.
With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
Thirty-one percent of U.S. consumers own a promotional bag.
At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
Forty-eight percent of consumers would like to receive promotional products more often.
Consumers hang on to promotional products for an average of 6.6 months.
Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
Sixty-three percent of consumers pass along the promotional products they no longer wish to keep.
Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.
Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.
Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.
Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.
Are you still skeptical about the power or promotional products?
10 Promotional Product Stats That Might Surprise You
We spend every day seeing the awesome impact great promotional products can have on boosting businesses, raising brand awareness and setting your company apart from the competition. But we don’t just want you to take our word for it! We’ve found 10 shocking but true facts from PPAI (Promotional Products Association International) that show the real power of promotional products.
83% of consumers like receiving a promotional product with an advertising message. You heard that right, people LIKE receiving promo products! For anyone on the fence thinking giving out free pens will leave you branded a nuisance, think again.
After receiving a promotional product, 85% of consumers do business with the advertiser. If you ever needed definitive proof branded merchandise works to boost sales, you got it!
More than half (58%) of consumers keep a promotional product anywhere from one year to more than four years. The right promo products don’t just end up in the bin, they become integrated belongings that keep your brand top of mind for years to come.
89% of consumers can recall the name of the advertiser on a promotional product they received in the past twelve months. Want to be memorable? Get your brand on a product. Simple as that!
Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone. Even we can’t deny the leap in referrals off the back of using promotional products is astounding!
Adding a promotional product to the media mix increases the effectiveness of another media by up to 44%. Want that print ad, social media campaign, event or PR strategy to really pay dividends? Throw some promotional products into the mix.
90.4% of people report currently owning or possessing a promotional product received in the last 24 months. Not only does this mean your competitors are probably already on the promo product train (so you should be too), it further reiterates that the right products – think useful, personal, memorable and unique, will keep your brand in customer’s minds day in and day out.
53% of consumers use a promotional product at least once a week or more. Without even realising it you probably use a branded product more often than you’d think. It’s the same for your consumers and every time they reach for that branded pen, sip from a branded mug or throw on a branded t-shirt they’re being reminded of your business!
8 in 10 consumers own between one and 10 promotional items. Promotional products are everywhere, make sure yours stand out by making products useful, personal and unique! We’re full of great ideas to make your campaign stand out, talk to our experts today.
Nearly 6 in 10 consumers have received promo items from a business establishment or at trade shows, conferences or conventions. Before heading off to your next conference make sure you’ve stocked up on branded products and make sure your competitors don’t gain an edge.