7 Golden Rules for Picking Great Promotional Products

7 Golden Rules for Picking Great Promotional Products

Everyday customers old and new reach out to BONGO to get sound advice on what promotional products they should use for their business. But what makes a great promotional product? With 1000’s of lines available online, it can be daunting to get to grips with the options!

To help you, here are 7 golden rules for picking great promotional products:

QUALITY
Quality is the key.  If a quality and useful promotional product is received by your client – they will certainly remember you.

DESIRABILITY
This is especially important to get right as gifting potential leads an item that isn’t desirable, may reflect your company in the same light: a desirable item denotes a company of quality!

USABILITY
Understand that usability key! Statistics show that 90.4% of people report currently owning or possessing a promotional product received in the last 24 months so it stands to reason that the most useful the item is, the more likely it is that your promotional product will stick around, day in, day out.

RELEVANCE
Understand that relevance is a big factor – and every sector is different. A branded lip balm for a Lawyer’s conference – is that the best fit? Would that gift be relevant and well received by those potential leads? Probably not. Understand your target audience and pick the most desirable items for the people you want to want to reach out to.

CREATIVITY
Use promotional products to make a lasting statement about who your company are, and what you offer. Take time to think of a creative idea that ties in with your brand marketing strategy – what special service do you offer? What goods can you deliver? Don’t be afraid to think outside the box – be fun! Are you a dentist? Why not send out some sugar-free sweets in a playful way? Trying to recruit people to sign up to your gym? Why not gift them a free water bottle so that you’re always on their desk, reminding them to get in touch and get fit – the possibilities are endless!

INTRIGUING
Try and see your product to introduce a bit of curiosity with your potential customers, we can help you with plenty of inspiration! For example, is a client a PR company? Why not send a branded pen with an inscription – ‘What could we write for you?’. Be playful, think outside the box. What would intrigue you to make that enquiry?

GOOD VALUE
However great all the other rules – just remember what would be best associated with your brand: VALUE.

Paper Weights

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Paper Weights – check out our new range of paper weights.  Custom printed Paper Weights are round or square with your design in full colour.  Paper Weights have a velvet backing to prevent scratching. Paperweights make an ideal promotional gift and keeps your advertising message in front of your client at all times. Minimum order as low as 10 units. Available in two shapes – round or square.

Decorative glass or acrylic paperweights fit easily into the hand and are actually meant to be handled and viewed from various directions through the dome, which acts like a lens to make the design change in its appearance with its movements in an attractive way.

The Origin of Paper Weights

Antique paperweights were made in the “classic” years between 1845 and 1860 primarily in three French factories named Baccarat, St. Louis, and Clichy. Together with inventor Justin Schubert of a neighbouring town, they made between 15,000 to 25,000 weights in the classic period. Weights (mainly of lesser quality) were also made in the United States, United Kingdom, and elsewhere, though Bacchus (UK) and New England Glass Company (US) produced some that equaled the best of the French. Modern weights have been made from about 1950 to the present.

In the US, Charles Kaziun started in 1940 to produce buttons, paperweights, inkwells and other bottles, using lamp-work of elegant simplicity. In Scotland, the pioneering work of Paul Ysart from the 1930s onward preceded a new generation of artists such as William Manson, Peter McDougall, Peter Holmes and John Deacons. A further impetus to reviving interest in paperweights was the publication of Evangiline Bergstrom’s book, Old Glass Paperweights, the first of a new genre.

A number of small studios appeared in the middle 20th century, particularly in the US. These may have several to some dozens of workers with various levels of skill cooperating to produce their own distinctive “line”. Notable examples are Lundberg Studios, Orient and Flume, Correia Art Glass, St.Clair, Lotton, and Parabelle Glass.

In the late 1960s and 1970s, artists such as Paul Stankard, his former assistant, Jim D’Onofrio, Chris Buzzini, Delmo and daughter Debbie Tarsitano, Victor Trabucco and sons, Gordon Smith, Rick Ayotte and his daughter Melissa, and the father and son team of Bob and Ray Banford, began breaking new ground and were able to produce fine paperweights rivaling anything produced in the classic period.