25 Insane (But True) Facts About Promotional Products

25 Insane (But True) Facts About Promotional Products

If you’re in the business of finding promotional products, you know the impact they can have on an organisation’s marketing efforts. But do you know these fun facts about promotional products?

  1. Eight in 10 consumers own between one and 10 promotional products.
  2. Fifty-three percent of these people use a promotional product at least once a week.
  3. Six in 10 of them keep promotional products for up to two years.
  4. Only one in five people will trash an unwanted promotional product.
  5. Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.
  6. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
  7. Thirty-one percent of U.S. consumers own a promotional bag.
  8. At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
  9. The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
  10. Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
  11. Forty-eight percent of consumers would like to receive promotional products more often.
  12. Consumers hang on to promotional products for an average of 6.6 months.
  13. Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
  14. Sixty-three percent of consumers pass along the promotional products they no longer wish to keep.
  15. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  16. Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
  17. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
  18. The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
  19. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
  20. The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.
  21. Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
  22. Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.
  23. Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
  24. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.
  25. Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.

Are you still skeptical about the power or promotional products?

With thanks to PPAI

7 Golden Rules for Picking Great Promotional Products

7 Golden Rules for Picking Great Promotional Products

Everyday customers old and new reach out to BONGO to get sound advice on what promotional products they should use for their business. But what makes a great promotional product? With 1000’s of lines available online, it can be daunting to get to grips with the options!

To help you, here are 7 golden rules for picking great promotional products:

QUALITY
Quality is the key.  If a quality and useful promotional product is received by your client – they will certainly remember you.

DESIRABILITY
This is especially important to get right as gifting potential leads an item that isn’t desirable, may reflect your company in the same light: a desirable item denotes a company of quality!

USABILITY
Understand that usability key! Statistics show that 90.4% of people report currently owning or possessing a promotional product received in the last 24 months so it stands to reason that the most useful the item is, the more likely it is that your promotional product will stick around, day in, day out.

RELEVANCE
Understand that relevance is a big factor – and every sector is different. A branded lip balm for a Lawyer’s conference – is that the best fit? Would that gift be relevant and well received by those potential leads? Probably not. Understand your target audience and pick the most desirable items for the people you want to want to reach out to.

CREATIVITY
Use promotional products to make a lasting statement about who your company are, and what you offer. Take time to think of a creative idea that ties in with your brand marketing strategy – what special service do you offer? What goods can you deliver? Don’t be afraid to think outside the box – be fun! Are you a dentist? Why not send out some sugar-free sweets in a playful way? Trying to recruit people to sign up to your gym? Why not gift them a free water bottle so that you’re always on their desk, reminding them to get in touch and get fit – the possibilities are endless!

INTRIGUING
Try and see your product to introduce a bit of curiosity with your potential customers, we can help you with plenty of inspiration! For example, is a client a PR company? Why not send a branded pen with an inscription – ‘What could we write for you?’. Be playful, think outside the box. What would intrigue you to make that enquiry?

GOOD VALUE
However great all the other rules – just remember what would be best associated with your brand: VALUE.

3-5 Day Express Service

bags                   shutterstock4

For that last minute rush order – we offer a 3-5 day express service on some of our products.  Let me take the worry about fulfilling your urgent order. We are here to help you with ideas on a large range of products that are available within a 3-5 business day turnaround.

  1. The production for 3-5 business day products starts from the time that artwork has been signed off.
  2. If you have an account with us – then our standard trading terms are applicable otherwise prepayment is required. We accept Mastercard and Visa.
  3. Re freight – freight is additional and is oncharged at our cost.  We use same day or overnight couriers.  In this production delivery timing we are not responsible for any delays which may be caused by freight companies once the goods have been despatched.   You can always arrange a pick up – using your own freight company.

Our 3-5 day express service include the following products:-

Antibacterial gel, badge holders, badges, bags, banners, bottled water, business card holders, calculators, car accessories, coasters, personal items, drink bottles, fans, flags, flashlights, food containers, fun and novelty items, highlighters, keychains, lanyards, lip balm, luggage tags, magnets, mobile accessores, ipad and iphone accessories, mouse mats, mug, pens, notepads, packaging, pedometers, pencil cases, pencils, coloured pencil pack, pouches, rulers, safety products, stickers and transfers, anti stress items, sunglasses, tools, torches, usbs and wristbands – to mention a few 🙂

Biodegradable Non Woven Bags

 

bags

 

Biodegradable Non Woven Bags

Our new range of environmentally friendly biodegradable bags are the perfect replacement for paper or plastic bags. These biodegradable non woven fabric bags are made with eco friendly material and are printed with full colour printing all over.  We have a large range of different sizes available with cut out handles or with short or long shoulder handles. Enviro bags are becoming increasingly popular and are econonomical.  Perfect for retail stores, conferences and events, general advertising and promotion.

Whether it be shopping bags, sports bags, cooler bags or travel bags, rarely do we leave our homes or offices without a bag of one description or another… which means that they make an excellent promotional product. Usually with a large print area and often having multiple print areas they provide an excellent opportunity to make a big impact…. and because they are so useful they are guaranteed to drive your promotional dollar further and maximise the effectiveness of your next promotional campaign.

Nonwoven fabrics are broadly defined as sheet or web structures bonded together by entangling fiber or filaments (and by perforating films) mechanically, thermally or chemically. They are flat or tufted porous sheets that are made directly from separate fibers, molten plastic or plastic film. They are not made by weaving or knitting and do not require converting the fibers to yarn. Typically, a certain percentage of recycled fabrics and oil-based materials are used in nonwoven fabrics. The percentage of recycled fabrics vary based upon the strength of material needed for the specific use. In addition, some nonwoven fabrics can be recycled after use, given the proper treatment and facilities. For this reason, some consider nonwovens a more ecological fabric for certain applications, especially in fields and industries where disposable or single use products are important, such as hospitals, schools, nursing homes and luxury accommodations.

Nonwoven fabrics are engineered fabrics that may have a limited life, single-use fabric or a very durable fabric. Nonwoven fabrics provide specific functions such as absorbency, liquid repellence, resilience, stretch, softness, strength, flame retardancy, washability, cushioning, thermal insulation, acoustic insulation, filtration, use as a bacterial barrier and sterility. These properties are often combined to create fabrics suited for specific jobs, while achieving a good balance between product use-life and cost. They can mimic the appearance, texture and strength of a woven fabric and can be as bulky as the thickest paddings. In combination with other materials they provide a spectrum of products with diverse properties, and are used alone or as components of apparel, home furnishings, health care, engineering, industrial and consumer goods.

Top Selling Promotional Products

top selling promotional products

Top Selling Promotional Products

There is a reason why some promotional products sell better than others – it is because they work. The items that are ordered most by companies looking to promote their brand have been tested time and again, with positive strong results. Customers respond well to certain items better than others – they are therefore more likely to remember your brand name, and ultimately do business with your company.

When you are ready to choose your promotional product that will carry your company to the next level, there are plenty of things to consider. If you are feeling overwhelmed, you might want to fall back on some of these top selling promotional items. This will ensure that you are not getting too experimental with your products, and there is a very high probability that you will see great results. Let’s take a look at the top best selling promotional items on the market now.

Promotional drink/water bottles are by far the best selling promotional item on the market today. There are several reasons why, but we can start by saying that the water bottle is so successful because it has a basic functional value. Humans need to drink water. This simple equation equals the fact that people are definitely going to have some use for a promotional drink bottle.

Printed Promotional Backpacks are a well proven and popular promotional product to advertise your brand. Once again this promotional item serves a basic function for the recipient – to carry their personal belongings. The promotional drawstring backpacks are lightweight and can be printed in full colour with your design or company logo.

Promotional Pens – There are literally thousands of promotional pens available so it all depends on what you are willing to spend. The great thing about promotional pens is that you get a great value for an affordable price.

Promotional Keyrings have proven to always be a popular and economical promotional giveaway.  If you are searching for the perfect promotional giveaway for your upcoming promotion, then why not consider a keychain custom made to your design.

Promotional USB Flash Drives are one of the most popular useful products on the market today.  They make ideal giveaways because of their size and also their usefulness.  Promotional flash drives comes in all shapes, sizes and designs.  Memory capacity starts at 512MB through to 16GB.  Custom made designs are available and flash drives can be pre-loaded with your advertising data.  A great promotional giveaway!

Promotional Bags are perfect to conferences, fundraisers, events and trade shows.  Not only are promotional bags a useful item, but recipients will incorporate them into their everyday lives – which results in your advertising message or logo being constantly viewed.  Eco Friendly bags are very popular and they also highlight the ‘green’ aspects of your company to your end user.  A great way to let your clients know that your and your company respects the planet  and its resources.

Promotional Mugs are always a safe choice with great marketing potential.  Used at home, work, taken to business meetings and interviews – they are constantly a branding device in any work or office situation.

Promotional Office Products along with office supplies are used countless times by more people than their owner.  So they are a constant reminder when they are decorated with your branding.

Promotional Mobile & Technology Products – chargers, computer accessories, headphones, mobile accessories – all useful and popular promotional products.

Promotional Anti Bacterial Products – We were all taught at a very young age just how to combat germs and prevent sickness by washing our hands. But we also all know that in today’s increasingly mobile society it can be difficult to find a sink when you need it.  That’s why, if you’re concerned about the health and wellbeing of your customers and clients, then consider passing out custom imprinted antibacterial sanitizers.  There are many different forms, from sprays to wipes, so you’ll find the perfect fit for your company or organization.

By incorporating these top 10 promotional items into your next marketing operation, you can feel confident that people will focus on your company in a positive way. Once these areas have been explored, you can begin to test out some other promotional products that are more specific to the type of industry that you are in.