7 Golden Rules for Picking Great Promotional Products

7 Golden Rules for Picking Great Promotional Products

Everyday customers old and new reach out to BONGO to get sound advice on what promotional products they should use for their business. But what makes a great promotional product? With 1000’s of lines available online, it can be daunting to get to grips with the options!

To help you, here are 7 golden rules for picking great promotional products:

QUALITY
Quality is the key.  If a quality and useful promotional product is received by your client – they will certainly remember you.

DESIRABILITY
This is especially important to get right as gifting potential leads an item that isn’t desirable, may reflect your company in the same light: a desirable item denotes a company of quality!

USABILITY
Understand that usability key! Statistics show that 90.4% of people report currently owning or possessing a promotional product received in the last 24 months so it stands to reason that the most useful the item is, the more likely it is that your promotional product will stick around, day in, day out.

RELEVANCE
Understand that relevance is a big factor – and every sector is different. A branded lip balm for a Lawyer’s conference – is that the best fit? Would that gift be relevant and well received by those potential leads? Probably not. Understand your target audience and pick the most desirable items for the people you want to want to reach out to.

CREATIVITY
Use promotional products to make a lasting statement about who your company are, and what you offer. Take time to think of a creative idea that ties in with your brand marketing strategy – what special service do you offer? What goods can you deliver? Don’t be afraid to think outside the box – be fun! Are you a dentist? Why not send out some sugar-free sweets in a playful way? Trying to recruit people to sign up to your gym? Why not gift them a free water bottle so that you’re always on their desk, reminding them to get in touch and get fit – the possibilities are endless!

INTRIGUING
Try and see your product to introduce a bit of curiosity with your potential customers, we can help you with plenty of inspiration! For example, is a client a PR company? Why not send a branded pen with an inscription – ‘What could we write for you?’. Be playful, think outside the box. What would intrigue you to make that enquiry?

GOOD VALUE
However great all the other rules – just remember what would be best associated with your brand: VALUE.

Promotional Drink Bottles

drink bottles                  Quality Service Reliability Guarantee

Printed promotional drink bottles are very popular in the promotional market for several good reasons. Quite simply, they are genuinely useful and extremely popular. They look great printed or engraved and offer great logo visibility as the products are well used, often both in the office, in the car, sports events, and outdoor and sporting activities. Printed drink bottles are also very durable which obviously means that your logo will be seen for longer – they don’t run out of batteries or break down and are made of durable materials. They are an environmentally friendly alternative to disposable plastic  water bottles – and of course, all of our drink bottles are BPA free. We offer a great variety of styles from light weight plastic sports bottles to high quality durable stainless steel to. Our drink bottles are also available in a variety of  price points so you are sure to find one that suits your tastes and budget.

So where price, longevity of impact and high logo visibility are important to your promotional campaign it is hard to go past the promotional drink bottle. Next time your staff, customer or whomever the lucky recipient of your next promotional travel mug is, reaches for a drink bottle to take to the sports field, to gym, to their office or anywhere else they need to drink (everywhere) it’s your logo they and everyone else will see and your company they will all be thinking of. Promotional drink bottles are great way of taking your promotional dollar further.

Top Selling Promotional Products

top selling promotional products

Top Selling Promotional Products

There is a reason why some promotional products sell better than others – it is because they work. The items that are ordered most by companies looking to promote their brand have been tested time and again, with positive strong results. Customers respond well to certain items better than others – they are therefore more likely to remember your brand name, and ultimately do business with your company.

When you are ready to choose your promotional product that will carry your company to the next level, there are plenty of things to consider. If you are feeling overwhelmed, you might want to fall back on some of these top selling promotional items. This will ensure that you are not getting too experimental with your products, and there is a very high probability that you will see great results. Let’s take a look at the top best selling promotional items on the market now.

Promotional drink/water bottles are by far the best selling promotional item on the market today. There are several reasons why, but we can start by saying that the water bottle is so successful because it has a basic functional value. Humans need to drink water. This simple equation equals the fact that people are definitely going to have some use for a promotional drink bottle.

Printed Promotional Backpacks are a well proven and popular promotional product to advertise your brand. Once again this promotional item serves a basic function for the recipient – to carry their personal belongings. The promotional drawstring backpacks are lightweight and can be printed in full colour with your design or company logo.

Promotional Pens – There are literally thousands of promotional pens available so it all depends on what you are willing to spend. The great thing about promotional pens is that you get a great value for an affordable price.

Promotional Keyrings have proven to always be a popular and economical promotional giveaway.  If you are searching for the perfect promotional giveaway for your upcoming promotion, then why not consider a keychain custom made to your design.

Promotional USB Flash Drives are one of the most popular useful products on the market today.  They make ideal giveaways because of their size and also their usefulness.  Promotional flash drives comes in all shapes, sizes and designs.  Memory capacity starts at 512MB through to 16GB.  Custom made designs are available and flash drives can be pre-loaded with your advertising data.  A great promotional giveaway!

Promotional Bags are perfect to conferences, fundraisers, events and trade shows.  Not only are promotional bags a useful item, but recipients will incorporate them into their everyday lives – which results in your advertising message or logo being constantly viewed.  Eco Friendly bags are very popular and they also highlight the ‘green’ aspects of your company to your end user.  A great way to let your clients know that your and your company respects the planet  and its resources.

Promotional Mugs are always a safe choice with great marketing potential.  Used at home, work, taken to business meetings and interviews – they are constantly a branding device in any work or office situation.

Promotional Office Products along with office supplies are used countless times by more people than their owner.  So they are a constant reminder when they are decorated with your branding.

Promotional Mobile & Technology Products – chargers, computer accessories, headphones, mobile accessories – all useful and popular promotional products.

Promotional Anti Bacterial Products – We were all taught at a very young age just how to combat germs and prevent sickness by washing our hands. But we also all know that in today’s increasingly mobile society it can be difficult to find a sink when you need it.  That’s why, if you’re concerned about the health and wellbeing of your customers and clients, then consider passing out custom imprinted antibacterial sanitizers.  There are many different forms, from sprays to wipes, so you’ll find the perfect fit for your company or organization.

By incorporating these top 10 promotional items into your next marketing operation, you can feel confident that people will focus on your company in a positive way. Once these areas have been explored, you can begin to test out some other promotional products that are more specific to the type of industry that you are in.