Promotional Products provide affordable, accountable, measurable advertising.
In these economic times – now more than ever, marketers need to reward and build brand loyalty. It is important to continue to acknowledge and thank clients, employees and suppliers.
Marketers spend more than $1.34 billion dollars (AUS) and $121 million (NZ) a year on promotional products for one reason, they work.
- 52% say their impression of a company is more positive after receiving a promotional product gift
- 76% recall the name advertised on the product
- 55% keep the item for more than one year
- Nearly 50% of recipients use them daily
- 52% of people do business with a company after receiving a promotional product
- Spend less, achieve more and remind people about the benefit of doing business with you
Promotional Products in the Home:
- How many people have at least one promotional product in their kitchens? 91%
- How many have 2 or more in their kitchens? 81%
- In fact, the kitchen is the #1 place people use and keep their promotional products.
(People spend on average 3-5 hours a day in their kitchens)
Promotional Products in the Office:
- How many people have at least one promotional product in their offices? 74%
- How many have 2 or more in their offices? 59%
- In the work place, more than half of people hold onto their promotional product from 1 to more than 4 years
Reach & Recall:
- 71% of business travellers surveyed reported receiving a promotional product in a 12 month period
- 33.7% of this group had the item on their person
- 56% of people kept their promotional product for more than one year
- 76.4% said they kept their promotional product because it was useful
- 76.1% of the respondents could recall the advertisers name on the product
How effective are Promotional Products in staff retention, motivation and brand interest?
- 75% of Human Resource mangers surveyed are using promotional products in recognition programs
- 72% of marketing and HR managers say that promotional products are very effective in motivation and retention of staff
- 100% of advertisers said that adding a promotional giveaway returned a favourable response to their campaign
- 69% of advertisers said promotional products increased brand interest and 84% it created more favourable impressions of the brand itself
Understanding the medium:
- A product is just a product, until it is linked with a promotion, it then becomes an advertisement
- The most successful advertising and marketing campaigns are the result of a planed strategy.
- Throwing products at your target market without that planning is a waste your marketing dollars
- The product is only one component in the whole campaign
- The creativity used to get a response is the key to increasing profits and promoting brands
Successful campaigns require:
- Strategic ‘logistical’ and ‘emotional’ roll out
- Action engagement triggers
- Data collection analysis
- Technical logo application knowledge
- Creating the difference between a ‘passive’ and ‘active’ promotion