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One of the earliest examples of T-shirts with a logo or decoration can be found in the 1939 film The Wizard of Oz. Three men attending to the Scarecrow at the Wash & Brushup Company in Emerald City are seen wearing green T-shirts with the word “Oz” printed on the fronts.
In the early 1950s several companies based in Miami, Florida, started to decorate T-shirts with different resort names and various characters. The first company was Tropix Togs, under founder Sam Kantor, in Miami. They were the original licensee for Walt Disney characters in 1976 including Mickey Mouse and Davy Crockett. Later, other companies expanded into the T-shirt printing business, including Sherry Manufacturing Company, also based in Miami. Sherry, started in 1948 by its owner and founder Quinton Sandler as a screen print scarf business, evolved into one of the largest screen printed resort and licensed apparel companies in the United States.
In the 1960s, the ringer T-shirt appeared and became a staple fashion for youth and rock-n-rollers. The decade also saw the emergence of tie-dyeing and screen-printing on the basic T-shirt and the T-shirt became a medium for wearable art, commercial advertising, souvenir messages and protest art messages. Psychedelic art poster designer Warren Dayton pioneered several political, protest, and pop-culture art printed large and in color on T-shirts featuring images of Cesar Chavez, political cartoons, and other cultural icons in an article in the Los Angeles Times magazine in late 1969 (ironically, the clothing company quickly cancelled the experimental line, fearing there would not be a market). In the late 1960s Richard Ellman, Robert Tree, Bill Kelly, and Stanley Mouse set up the Monster Company in Mill Valley, California, to produce fine art designs expressly for T-shirts. Monster T-shirts often feature emblems and motifs associated with the Grateful Dead and marijuana culture. Additionally, one of the most popular symbols to emerge from the political turmoil of the 1960s were T-shirts bearing the face of Marxist revolutionary Che Guevara.
Today, many notable and memorable T-shirts produced in the 1970s have become ensconced in pop culture. Examples include the bright yellow happy face T-shirts, The Rolling Stones tops with their “tongue and lips” logo, and Milton Glaser’s iconic “I ♥ N Y” design. In the mid-1980s, the white T-shirt became fashionable after the actor Don Johnson wore it with an Armani suit in Miami Vice.