Australia Day

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On Australia Day we come together as a nation to celebrate what’s great about Australia and being Australian. It’s the day to reflect on what we have achieved and what we can be proud of in our great nation. It’s the day for us to re-commit to making Australia an even better place for the future. On this day, Australian adorn themselves with all sorts of Aussie promotional products to celebrate the day. Let us help you by putting some suggestions together for your next Australia Day corporate event or celebration. Bongo has a large range of Australiana products that are perfect not only to celebrate Australia Day, but to use throughout the year. Products include Aussie clothing, Aussie flag bags, Aussie flag keyrings, Aussie Flag Pins, Aussie flag shirts, Aussie caps & hats – as well as a huge range of Aussie supporter ideas.

Australia Day is the official National Day of Australia. Celebrated annually on 26 January, it marks the anniversary of the 1788 arrival of the First Fleet of British Ships at Port Jackson, New South Wales, and the raising of the Flag of Great Britain at that site by Governor Arthur Phillip. In present-day Australia, celebrations reflect the diverse, multicultural society and landscape of the nation, and are marked by community and family events, reflections on Australian history, official community awards, and citizenship ceremonies welcoming new immigrants into the Australian community.

The meaning and significance of Australia Day has evolved over time. Unofficially, or historically, the date has also been variously named “Anniversary Day”, “Invasion Day”, “Foundation Day”, and “ANA Day”. 26 January 1788 marked the proclamation of British sovereignty over the eastern seaboard of Australia (then known as New Holland).[4] Although it was not known as Australia Day until over a century later, records of celebrations on 26 January date back to 1808, with the first official celebration of the formation of New South Wales held in 1818. On New Year’s Day 1901, the British colonies of Australia formed a Federation, marking the birth of modern Australia. A national day of unity and celebration was looked for. It was not until 1935 that all Australian states and territories had adopted use of the term “Australia Day” to mark the date, and not until 1994 that the date was consistently marked by a public holiday on that day by all states and territories.

In contemporary Australia, the holiday is marked by the presentation of the Australian of the Year Awards on Australia Day Eve, announcement of the Australia Day Honours list and addresses from the Governor-General and Prime Minister. It is an official public holiday in every state and territory of Australia, unless it falls on a weekend in which case the following Monday becomes a public holiday instead. With community festivals, concerts and citizenship ceremonies, the day is celebrated in large and small communities and cities around the nation. Australia Day has become the biggest annual civic event in Australia.

Promotional Drink Bottles

drink bottles                  Quality Service Reliability Guarantee

Printed promotional drink bottles are very popular in the promotional market for several good reasons. Quite simply, they are genuinely useful and extremely popular. They look great printed or engraved. Offer great logo visibility. The products are well used in the office, the car, sports events, and outdoor and sporting activities. Printed drink bottles are also very durable. Which means that your logo will be seen for longer. There’s not need to worry that about running out of batteries or breaking down as they are made of durable materials.  An environmentally friendly BPA free item. We offer a great variety of styles from light weight plastic sports bottles to high quality durable stainless steel. Available in a variety of  price points so you are sure to find one that suits your tastes and budget.

So where price, longevity of impact and high logo visibility are important to your promotional campaign it is hard to go past the promotional drink bottle. Next time your staff, customer or whomever the lucky recipient of your next promotional travel mug is, reaches for a drink bottle to take to the sports field, to gym, to their office or anywhere else they need to drink (everywhere) it’s your logo they and everyone else will see and your company they will all be thinking of. Promotional drink bottles are great way of taking your promotional dollar further.

Automotive Promotional Products

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Automotive Promotional Products

With people these days spending so much time in their cars, it is no wonder that products associated with cars make brilliant automotive promotional products. From key rings to outdoor products your clients will thank you every time they reach for that umbrella, or for that travel mug with your logo. Choose well and they will associate your logo with that wonderful picnic they had with their family… with their time laying under that beach umbrella… or with the first aid kit that was there when they needed it. Whatever it is, your logo could be there when it matters most. Check out a vast range of car related promotional products.

The interior of a closed car parked in a non-shaded spot exposed to extensive sunlight can sustain sun and heat damage. Sunlight passing through the car’s windshield produces the greenhouse effect, heating the interior to a temperature much higher than the outside air. Excessive heat and prolonged exposure to direct sunlight can make the dashboard fade and eventually crack, cause seat upholstery discoloration and aging, etc.

The windshield glass itself blocks most of the UV light and some of the infrared radiation. But it can’t protect from the visible light that mostly penetrates through it and gets absorbed by the objects inside the car. The visible light that passes into the interior through the windshield is converted into the infrared light which, in its turn, is blocked by the glass and gets trapped inside, heating up the interior. Windshield sun shades have a reflective surface to bounce the light back, reducing the interior temperature.

Create Your Own Unique USB – low minimums

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Create your own Unique USB – low minimums. Finally – a custom printed, top quality USB flash drives are available for as low as 25 units. These German made USBs come with a 1 year warranty and have a capacity of 4GB. Pick and match and make you your own USB drive by selecting the colour for each part to match your corporate logo colours  – and then assemble to make up your own unique USB.  There are two styles available – one is all plastic and the second has a metal clip which can be pad printed or laser engraved.

The clip colours are available in transparent plastic in colours of clear, black, blue, red, dark green, light green, purple and yellow. Solid colours are white, black, blue, red, green, yellow, grey or silver.

The main section colours are available in clear, black, blue, red, dark green, light green, purple, yellow. Solid colours are white, black, blue, red, green, yellow, grey or silver.

The side bar colours are clear, black, blue, red, dark green, light green, purple, yellow. Solid colours are white, black, blue, red, green, yellow, grey or silver.

Print areas are 25mm x 12mm on the clip; 10mm x 15mm on the main section and 30mm x 4mm on the side bar. Decoration methods are via pad printing or laser engraving.

Christmas Decorations

 

Christmas Decorations

 

Beautiful, colourful Christmas Decorations made to your custom shape with full colour printing. Supplied with a gold or silver rope attachment. Product size is 80mm x 80mm or custom cut to any shape within a 64cm2 measurement. Minimum order is 100 units. Impress your clients with a custom designed, unique decoration for Christmas.

Christmas or Christmas Day (Old English: Crīstesmæsse, meaning “Christ’s Mass”) is an annual festival commemorating the birth of Jesus Christ, observed most commonly on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year, it is prepared for by the season of Advent or Nativity Fast and is prolonged by the Octave of Christmas and further by the season of Christmastide. Christmas Day is a public holiday in many of the world’s nations, is celebrated culturally by a large number of non-Christian people,and is an integral part of the Christmas and holiday season.

The celebratory customs associated in various countries with Christmas have a mix of pre-Christian, Christian, and secular themes and origins. Popular modern customs of the holiday include gift giving, completing an Advent calendar or Advent wreath, Christmas music and caroling, an exchange of Christmas cards, church services, a special meal, and the display of various Christmas decorations, including Christmas trees, Christmas lights, nativity scenes, garlands, wreaths, mistletoe, and holly. In addition, several closely related and often interchangeable figures, known as Santa Claus, Father Christmas, Saint Nicholas, and Christkind, are associated with bringing gifts to children during the Christmas season and have their own body of traditions and lore. Because gift-giving and many other aspects of the Christmas festival involve heightened economic activity, the holiday has become a significant event and a key sales period for retailers and businesses. The economic impact of Christmas is a factor that has grown steadily over the past few centuries in many regions of the world.

While the month and date of Jesus’ birth are unknown, by the early-to-mid 4th century, the Western Christian Church had placed Christmas on December 25, a date later adopted in the East, although some churches celebrate on the December 25 of the older Julian calendar, which, in the Gregorian calendar, currently corresponds to January 7, the day after the Western Christian Church celebrates the Epiphany. The date of Christmas may have initially been chosen to correspond with the day exactly nine months after the day on which early Christians believed that Jesus was conceived, or with one or more ancient polytheistic festivals that occurred near southern solstice (i.e., the Roman winter solstice);  a further solar connection has been suggested because of a biblical verse identifying Jesus as the “Sun of righteousness”.

Biodegradable Non Woven Bags

 

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Biodegradable Non Woven Bags

Our new range of environmentally friendly biodegradable bags are the perfect replacement for paper or plastic bags. These biodegradable non woven fabric bags are made with eco friendly material and are printed with full colour printing all over.  We have a large range of different sizes available with cut out handles or with short or long shoulder handles. Enviro bags are becoming increasingly popular and are econonomical.  Perfect for retail stores, conferences and events, general advertising and promotion.

Whether it be shopping bags, sports bags, cooler bags or travel bags, rarely do we leave our homes or offices without a bag of one description or another… which means that they make an excellent promotional product. Usually with a large print area and often having multiple print areas they provide an excellent opportunity to make a big impact…. and because they are so useful they are guaranteed to drive your promotional dollar further and maximise the effectiveness of your next promotional campaign.

Nonwoven fabrics are broadly defined as sheet or web structures bonded together by entangling fiber or filaments (and by perforating films) mechanically, thermally or chemically. They are flat or tufted porous sheets that are made directly from separate fibers, molten plastic or plastic film. They are not made by weaving or knitting and do not require converting the fibers to yarn. Typically, a certain percentage of recycled fabrics and oil-based materials are used in nonwoven fabrics. The percentage of recycled fabrics vary based upon the strength of material needed for the specific use. In addition, some nonwoven fabrics can be recycled after use, given the proper treatment and facilities. For this reason, some consider nonwovens a more ecological fabric for certain applications, especially in fields and industries where disposable or single use products are important, such as hospitals, schools, nursing homes and luxury accommodations.

Nonwoven fabrics are engineered fabrics that may have a limited life, single-use fabric or a very durable fabric. Nonwoven fabrics provide specific functions such as absorbency, liquid repellence, resilience, stretch, softness, strength, flame retardancy, washability, cushioning, thermal insulation, acoustic insulation, filtration, use as a bacterial barrier and sterility. These properties are often combined to create fabrics suited for specific jobs, while achieving a good balance between product use-life and cost. They can mimic the appearance, texture and strength of a woven fabric and can be as bulky as the thickest paddings. In combination with other materials they provide a spectrum of products with diverse properties, and are used alone or as components of apparel, home furnishings, health care, engineering, industrial and consumer goods.

Customised Car Air Fresheners

AIR FRESHENERS

Check out our custom made promotional air fresheners.

Our customised car air fresheners are  Air Fresheners that are made from absorbent cotton paper. Showcase your brand with these attractive advertising incentives. Air Fresheners are a great way to let your customers advertise your company details or product. The standard size is 80mm x 80mm and your design can be cut to shape within that area.  We can also custom make to any size with full colour printing on both sides.  The hanging accessory can be a white or black string or a plastic hook.  Custom printed packaging is available with full colour printing.

  • minimum order is 500 units
  • 45 fragrances to choose from
  • production timing on this product is around 3-4 weeks

Air fresheners are consumer products used in homes and cars emitting fragrances. Air freshening is not only limited to modern day sprays, air freshening also can involve the use of organic and everyday house hold items. Although air freshener is primarily used for odor elimination some people simply use air freshener for the pleasant odors they emit.

Fragrances available are:  banana, green apple, pineapple, christmas tree, jasmine, tulip, cooler water, ocean, honey, blueberry, honey peach, starfruit, chrysanthemum, pine, violet, forest, bubblegum, milk, cherry, lemon, strawberry, cinnamon, mint, Chanel fragrance, forest berry, coffee, milk tea, citrus, mango, watermelon, lavender, rose, Chanel No. 5, nature, ginger, red wine, coconut, papaya, carnation, lily , sunflower, cologne fragrance, new car fragrance, green tea and sweet down.  If the fragrance you require is not in this list, please contact us.

You Get What You Pay For

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You Get What You Pay For

One of the most important issues to consider when buying promotional products – is safety.  Companies can waste thousands of dollars in choosing the wrong promotional product that can result in product recalls and negative media coverage – which can diminish the brand itself. Thus the term  ‘you get what you pay for’.

Promotional Products have consistently shown they are affordable, accountable and measurable advertising in rough economic times.  Lately more inexperienced and unethical players have entered the promotional products industry – with a lot of  promotional websites trying to convince unsuspecting consumersr that they have found the ‘direct’ connection to products, but in most instances that is the farthest thing from the truth – and the invisibility of the web isn’t the only problem.

30% of the promotional companies who claim to sell promotional products are Promotional Products Association industry members.   These industry members generate more than 80 per cent of the $2.02 billion spend in Australia.  In direct contrast, 90 per cent of the complaints received by Promotional Products Associations are against companies that are not members of these organizations.  Many of these  non members are repeat offenders, who market themselves extensively and focus on new, unsuspecting customers (as repeat business is unlikely).  The major reason consumers take the change is, overwhelmingly, PRICE.

Promotional products are an advertising medium the power of which some marketers are only just beginning to grasp – promotional products are not a commodity.  Latest research shows that the next generation of consumers are motivated and enticed by tangible forms of advertising.  In the early days, there were basic gift-with-purchase successes like the Coca Cola Yo Yos.  Now, promotional product campaigns are a part of every savvy marketers integrated solution.

Promotional Products today are used as complex triggers and data collection tools.  Product selection is no longer based on ego driven decisions by marketers, but are strategically chosen by online focus groups.  Since the 1970’s the promotional products industry has been growing and maturing.  Being aware of what questions to ask when producing Promotional Items and the creativity to integrate concepts linked to products are only a couple of the reasons why promotional product professionals are the perfect outsourced extension of most marketing departments.

Safety and health requirements, ILS (International Labour Standards) and technical branding application knowledge can make all the difference between a promotional success and a promotional nightmare.

There are questions marketers should be asking to ensure their next promotional experience is sucessful.  Some things in life are black and white.

QUESTIONS TO ASK YOUR PROMOTIONAL PRODUCTS COMPANY…..

  1. How long have they been in the promotions business?
  2. Are they members of a Promotional Products Assocation?
  3. What is their policy on return of products?
  4. What is their policy on timely delivery of goods?
  5. What is their policy on quantity-short product deliveries?
  6. Are they able to offer your references on their previous supply experiences?

THINGS YOUR PROMOTIONAL PRODUCTS SUPPLIER NEEDS TO KNOW….

  1. The objectives and the audience that you want to reach with your promotion (e.g. rewarding consumers, increasing sales, acknowledging external business partners or internal staff, or to brand or increase attendance at an event)
  2. The response you want from the recipients of these products
  3. The information about your brand that you want to communicate
  4. The information or statistics from the recipients that you would find useful, if you were able to obtain it
  5. Historically, some of the other promotions done by your company, and
  6. What you would like the recipients to think about your company after the promotion is finished?

WHAT YOU SHOULD NOT HEAR FROM A PROMOTIONAL PRODUCTS COMPANY…..

  1. That they will undercut any price from any other promotional company
  2. That there is no guarantee on their product once you have received it
  3. That there is no need to sign off on artwork approvals

Promotional Products Industry Statistics

promotional products industry statistics

Promotional Products provide affordable, accountable, measurable advertising.

In these economic times – now more than ever, marketers need to reward and build brand loyalty. It is important to continue to acknowledge and thank clients, employees and suppliers.

Marketers spend more than $1.34 billion dollars (AUS) and $121 million (NZ)  a year on promotional products for one reason, they work.

  • 52% say their impression of a company is more positive after receiving a promotional product gift
  • 76% recall the name advertised on the product
  • 55% keep the item for more than one year
  • Nearly 50% of recipients use them daily
  • 52% of people do business with a company after receiving a promotional product
  • Spend less, achieve more and remind people about the benefit of doing business with you

Promotional Products in the Home:

  • How many people have at least one promotional product in their kitchens?  91%
  • How many have 2 or more in their kitchens? 81%
  • In fact, the kitchen is the #1 place people use and keep their promotional products.
    (People spend on average 3-5 hours a day in their kitchens)

Promotional Products in the Office:

  • How many people have at least one promotional product in their offices?  74%
  • How many have 2 or more in their offices?  59%
  • In the work place, more than half of people hold onto their promotional product from 1 to more than 4 years

Reach & Recall:

  • 71% of business travellers surveyed reported receiving a promotional product in a 12 month period
  • 33.7% of this group had the item on their person
  • 56% of people kept their promotional product for more than one year
  • 76.4% said they kept their promotional product because it was useful
  • 76.1% of the respondents could recall the advertisers name on the product

How effective are Promotional Products in staff retention, motivation and brand interest?

  • 75% of Human Resource mangers surveyed are using promotional products in recognition programs
  • 72% of marketing and HR managers say that promotional products are very effective in motivation and retention of staff
  • 100% of advertisers said that adding a promotional giveaway returned a favourable response to their campaign
  • 69% of advertisers said promotional products increased brand interest and 84% it created more favourable impressions of the brand itself

Understanding the medium:

  • A product is just a product, until it is linked with a promotion, it then becomes an advertisement
  • The most successful advertising and marketing campaigns are the result of a planed strategy.
  • Throwing products at your target market without that planning is a waste your marketing dollars
  • The product is only one component in the whole campaign
  • The creativity used to get a response is the key to increasing profits and promoting brands

Successful campaigns require:

  • Strategic ‘logistical’ and ‘emotional’ roll out
  • Action engagement triggers
  • Data collection analysis
  • Technical logo application knowledge
  • Creating the difference between a ‘passive’ and ‘active’ promotion

The Power of Promotional Products

pOWER

Promotional Products, properly implemented, have a longer physical and mental retention value than many ‘above the line’ advertising methods – for less cost.

The true power of promotional products is not simply the product.  It’s the creative use of the right product in advertising and response elicited by the delivery of that product in a properly constructed promotional campaign.

Promotional items, promotional gifts, advertising gifts, promotional merchandise are the ideal thing to promote a company, brand, event or corporate image.  Perfect for trade shows, conference and marketing campaigns.  The first know promotional products used date back to the United States in the 1700’s.  The first know promotional products were commemorative buttons dating back to the election of George Washington in 1789.

The United Kingdom, United States promotional merchandise industry formally emerged as corporate marketing became more sophisticated during the late 1950s. Before this companies may have provided occasional gifts, but there was no recognised promotional merchandise industry. The real explosion in the growth of the promotional merchandise industry took place in the 1970s. At this time an ever increasing number of corporate companies recognised the benefits gained from promoting their corporate identity, brand or product, with the use of gifts featuring their own logo. In the early years the range of products available were limited; however, in the early 1980s demand grew from distributors for a generic promotional products catalogue they could brand as their own and then leave with their corporate customers.

In later years these catalogues could be over-branded to reflect a distributor’s corporate image and distributors could then give them to their end user customers as their own. In the early years promotional merchandise catalogues were very much sales tools and customers would buy the products offered on the pages.

In the 1990s new catalogue services emerged for distributors from various sources. In the nineties there was also the creation of ‘Catalogue Groups’ who offered a unique catalogue to a limited geographical group of promotional merchandise distributor companies. Membership of a Catalogue Group could also offer improved buying terms, a network of fellow distributor companies, & provide other support services.

Up until the 1990s the industry had a peak season in which the majority of promotional products were sold. The season featured around Christmas & the giving of gifts. This changed significantly in the early 1990s as Christmas gifts became less appropriate in a multicultural world. Corporate companies were also becoming more inventive in their marketing and were now using promotional merchandise throughout the year to support the promotion of brands, products & events. In the early 21st century the role of a promotional merchandise catalogue started to change, as it could no longer fully represent the vast range of products in the market place. By 2007 catalogues were being mailed to targeted customer lists, rather than the blanket postal mailings that had taken place before. The catalogue had now become seen more as a ‘business card’ demonstrating the concept of what a company did, rather than a critical sales tool. In 2009 published results from research involving a representative group of distributor companies, which indicated the usage of hard copy catalogues was expected to fall up to 25% in 2010.

Distributor companies are experts in sourcing creative promotional products. Traditionally, to ensure that they had an effective manufacturer network, they kept themselves aware of the trade product ranges available by attending exhibitions across the world. In 2004 the way the trade sourced promotional products began to change with the launch an online trade sourcing service which united distributors with manufacturers worldwide.

By the early 2000’s almost every distributor had a website demonstrating a range of available promotional products. Very few offer the ability to order products online mainly due to the complexities surrounding the processes to brand the promotional products required.

Promotional merchandise is used globally to promote brands, products, and corporate identity. They are also used as giveaways at events, such as exhibitions and product launches. Promotional products can be used for non-profit organizations to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause.

Almost anything can be branded with a company’s name or logo and used for promotion. Common items include t-shirts, caps, keychains, bumper stickers, pens, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total. Eco-friendly promotional products such as those created from recycled materials and bamboo, a renewable resource, are also experiencing a significant surge in popularity.

Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be used by the company for promotional purposes. Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering publicity for the company’s brand name and product.

Brand awareness is the most common use for promotional items. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research.

Promotional items are also used in politics to promote candidates and causes. Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the livestrong wristband, used to promote cancer awareness, AIDS awareness and raise funds to support cancer survivorship programs and research.

Collecting certain types of promotional items is also a popular hobby. In particular, branded antique point of sale items that convey a sense of nostalgia are popular with collectors and are a substantial component to the antique industry.

Promotional merchandise is rarely bought directly by corporate companies from the actual manufacturers of the promotional products. A manufacturer’s expertise lies in the physical production of the products, but getting a product in front of potential customers is a completely different skill set and a complex process. Around the world the promotional merchandise industry is a comprehensive network of promotional merchandise distributor companies.  The unique aspect of promotional merchandise is that on most occasions the product is printed with the logo, or brand, of a corporate organisation. Promotional merchandise distributor companies are expert in artwork and printing processes. In addition to this the promotional merchandise distributors also provide full support in processing orders, artwork, proofing, progress chasing & delivery of promotional products from multiple manufacturing sources.