The Case Logic Story
In 1984, the clatter of audiocassettes sparked an idea. Case Logic founder Jamie Temple was driving from peak to peak on a typical Colorado ski trip, and his music in the back seat wasn’t enjoying the ride. He crafted two novel audiocassette storage cases to solve the problem, and the company was born.
The first of those cases was called the CL 15. It was a soft-sided case that held 15 audiocassettes, and it quickly became a revolution in the music storage industry. A second product was soon added, color options were introduced, and Case Logic went from scrappy startup to full-fledged enterprise.
That spirit of innovation is still core tothis business today. Music may have changed, technology has evolved, and the word “mobile” has taken on a whole new meaning, but we still believe it should be easy to bring your electronics and entertainment everywhere you go. From briefcases to backpacks, tablet cases to laptop sleeves, and messenger bags to camera bags, we design tools that make life easier and more accessible.
Case Logic is part of the Thule Group based in Malmö, Sweden. The Thule Group has over 3,000 employees at more than 50 production and sales locations all over the world. Case Logic is one of the largest brands in the Thule Group.